2005 Improvement Plan Sacs School Standard
School Image
The reputation of a school is determined by the perceptions and observations of the major stakeholders – the students, staff, parents and the community at large. In today’s competitive world, parents are more and more selective in the choice of schools for their children So it becomes imperative that a school develop a positive image if it plans to remain in business. A positive school image is influenced by the effectiveness of the teaching learning environment in the school. Positive school image would encompass both “goodness”and effectiveness (Glickman, 1987). A ‘good’school reflects smiles, care, and concern. Extensive research have helped identify effective school correlates as:
- Effective instructional leadership (Palmer, 1996;Hallinger and Heck, 1996;Joshua Mar Ignathios, 1999; Alphonse Maria Arulraj,2002)
- Clear objectives
- Faculty trust (Fitch, 1988; Depasquale, 1996)
- Level of achievement by students (Erickson, 1988)
- Active parental involvement
- Infrastructure of the school
- Staff student relationship (Goodlad, 1984)
- Profile of students -both past and current (Prabha, 2005)
What then is School Image
School image can be defined as the perception about the institution, principal, teachers and students, both current and past, their performance in school and life, by the major stakeholders of education. Therefore the school image is not a fixed entity.
Reniham and Reniham (1988) have defined school image as “the sum of subjective opinions about the quality of the learning and social environment”.
- Provo School District Calendar
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- Wellfield School Leyland





